User Journey and Information Architecture

January 2015 [link to original article]


Desire Lines are the paths that most people will take, often in preference to a proscribed route.

Michigan State University didn’t put any paths on their lawns. They waited until little footpaths, or ‘desire lines’, had been worn away by footfall, and paved those. With such user feedback, MSU gained at once both the most efficient paths and the greenest lawns.

There could be no clearer illustration of a true ‘user journey’.

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